Seeking Branding Expert

REQUEST FOR PROPOSAL: Rebranding of Unity on the Bay

Issued by: Unity on the Bay

Submission Deadline: November 25, 2025

Contact: Jason Weeks, jason@unityonthebay.org

Budget Range: Open to proposals

1. About Us

• Our Mission: We are an inclusive community serving as a catalyst for spiritual awakening, evolution and action.
   

• Our Vision: Humanity Inspired to Its Divinity
   

• Our Core Values: Diversity, Gratitude, Generosity, Integrity, Love, Being Spirit-Led, and Wisdom
   

• Demographic: dissatisfied christians, cultural creatives, middle-age women, and the LGBTQAI community.
   

• Located in Miami, FL since 1927, we are part of the larger Unity Movement, which is “a positive path for spiritual living” worldwide. This movement was founded over 100 years ago in Kansas City, Missouri, by Charles and Myrtle Fillmore. Locally, we are a vibrant and diverse community of over 2,000 congregants, representing a wide range of ethnic, religious, and socio-economic backgrounds. We offer classes and services that empower individuals to live prosperous and meaningful lives.
   

• We are relocating from the Downtown Miami area to Miami Gardens, FL.
   

2. Project Overview

We are seeking a creative agency to lead a rebrand that reflects our evolving identity as a spiritual community. This includes visual, verbal, and experiential brand development aligned with our purpose and values.

3. Goals of the Rebrand

• Clarify and evolve our brand identity

• Attract and engage our evolving audience

• Reflect our spiritual essence in modern, accessible ways

• Ensure consistency across all communications and experiences

• Support long-term growth and community engagement
   

4. Scope of Work

• Explore change of name (involving key members of our community)

• Evaluate and possibly recreate:

  • Mission, vision, and values

  • Purpose and brand promise

  • Positioning and target audience

  • Core messaging and key differentiators

  • Brand story and personality

  • Voice and tone

  • Messaging hierarchy

  • Service experience and customer journey

• Create rebranding campaigns and launch strategy

• Assist with public relations and media outreach

• Perform team training 

• Create culture materials and onboarding resources

• Create brand guidelines in style guide / brand book
   

5. Proposal Requirements

• Introduction to your agency/team
   

• Relevant experience and past work
   

• Outline of your proposed approach and timeline
   

• Breakdown of deliverables and pricing
   

• References or testimonials
   

• Values alignment statement
   

6. Timeline

• Proposal deadline: November 25, 2025
   

• Selection by: December 16, 2025
   

• Project kickoff: January 2026
   

• Completion target: June 2026
   

7. Evaluation Criteria

We will evaluate proposals based on:

• Relevant experience with spiritual or mission-driven organizations
   

• Quality of portfolio and creative approach
   

• Strategic alignment and collaborative process
   

• Values alignment
  
  * Budget feasibility and value